Own IT - IT'S You!

Own IT – IT’S You!

Let’s get one thing straight: Owning your shit isn’t just about taking responsibility for the mistakes we’ve made or realizing we could’ve/should’ve done “it” differently. It’s also about being the shit—not because someone else said so, not because you’ve checked off a list of accomplishments, but because you are you. The real, unfiltered, powerful version of yourself. And if you’re not fully owning that yet, it’s time to start.

What Does It Mean to ‘Be The Shit’?

Being the shit isn’t about arrogance or perfection. It’s about radical self-acceptance—embracing yourself right where you are— today, embracing your gifts, talents, quirks, and even your so-called flaws with unapologetic confidence. It’s about recognizing that the life you’ve built, the wisdom you’ve gained, and the impact you have all matter.

It’s about owning your story—every challenge you’ve faced, every skill you’ve honed, every passion that fuels you. It’s about walking into a room, a conversation, or an opportunity and knowing that you belong there.

The Proof is Already There

Here’s the truth: You’ve already made an impact in ways you don’t even realize. Every one of us has influenced someone’s life—maybe in a big, obvious way, or maybe in the smallest moment that meant the world to someone else. And let’s be honest, you probably didn’t even know it happened. Ever had a stranger randomly thank you for something you don’t remember doing? Or heard years later that a passing comment you made changed someone’s whole perspective? Yeah, you’re that powerful.

So take a second to reflect—on the moments you do remember. The times you showed up, lent a hand, made someone laugh, or just existed in a way that reassured someone else they weren’t alone. Big or small, they all count. And if you’re still doubting it, trust me—there’s someone out there who would gladly confirm that you changed their life… if only they could remember your name.

The Power of Owning It

Owning your shit means:

• Recognizing Your Gifts: You bring something to the table that no one else can. Whether it’s creativity, leadership, empathy, or resilience—you have a unique impact.

• Owning Your Choices: Every decision you’ve made (even the messy ones) has shaped the person you are today. No shame, no excuses—just lessons and growth.

• Stepping Into Confidence: Confidence isn’t about knowing all the answers. It’s about trusting yourself enough to figure things out along the way.

• Embracing Generosity: Being the shit doesn’t mean being the only shit. It means lifting others up, sharing your wisdom, and contributing in ways that matter and impact the lives of others.

Your Invitation to Own It

If you’ve been waiting for permission to step into your full, unapologetic self—consider this it. You are the shit. You are unique and your gifts, talents, passions, and experiences are valuable. Own them. Celebrate them. Share them.

Because when you do? That’s when the real magic happens.

So tell me—what’s one thing about yourself that you’re ready to own right now?

Until next time, keep owning it, keep showing up, and remember—you’re already the shit.

Shawn